By Kristen Painter, Star Tribune
“After Jay Coatta’s 16-year-old daughter won a tennis match, he received a text message from her that was filled with smiley-face emojis and other expressive icons. Coatta was thrilled for her but frustrated. None of the emojis — cartoonish images that come installed on many smartphones — conveyed his daughter’s expressions like her own face could.
When he mentioned that to a friend, Jon Christensen, the two experimented to see if they could build a phone feature to allow customizable emojis. That’s when Phoji — a blended word of “photo” and “emoji” — was born.”