FanMagnet’s New Marketing Platform Connects Sports Teams With Their Biggest Fans


fan-logoFanMagnet is a new interactive marketing tool from Blaine-based MagnetStreet to help sports teams engage with their fans while knowing who they are.

Using a mobile-friendly web app, fans can upload a photo from the game that is then embedded within a fridge magnet — mailed to them for free and underwritten by an advertiser.   With this digital to analog approach, teams are able to identify — by name, email and address — who specifically is sitting in what seat.