Using a mobile-friendly web app, fans can upload a photo from the game that is then embedded within a fridge magnet — mailed to them for free and underwritten by an advertiser. With this digital to analog approach, teams are able to identify — by name, email and address — who specifically is sitting in what seat.
“Teams are scrambling to connect with their fans,” says Matt Hamilton, MagnetStreet Marketing Manager. “This is social media that sticks, literally!” He estimates that on average, 50% of ticketholders aren’t known.
Parent company MagnetStreet has been around for about 20 years, specializing in e-commerce stationary, with 80 employees split between Chicago (manufacturing) and Blaine (sales, hr, development).
FanMagnet charges per redemption to the 3rd party sponsor, while the teams actually gain the data for free.
Conceived last fall, the system has been tested with half a dozen live events so far; a Minnesota Vikings game in December at TCF stadium is their largest implementation to date. Early results test positive and they’re now ramping up for spring with a queue of customers growing for launch this spring.
Hamilton will be in Portland this weekend at the National Sports Forum representing FanMagnet as part of a ‘Tech Tank’ pitch experience.