How Startup SansoroHealth Is Gaining Traction By Breaking EMR Language Barriers


sansoroIn the sprawling healthcare system, numerous different EMR platforms are utilized to store and manage medical records of hundreds of millions of Americans.

The varying standards and protocols inherent to these platforms has made the process of developing new web services and applications a complicated one, stifling innovation and driving up costs for both tech companies and providers.

In response to this opportunity, Sansoro Health was started to streamline EMR integration with its flagship software, Emissary. It’s a middleware layer that allows third-party web services to interface and interoperate with major EMR platforms, including such heavy-hitters as Epic, Allscripts, MEDITECH and Cerner.

“We’ve a universal translator, allowing software to speak one language,” says Jeremy Pierotti, CEO of Sansoro Health, who holds a Masters in both healthcare admininistration and business.

“I was acutely aware of the key parts of these projects that were slowing things down and it was always theinterfacte team, he says in reflecting back on his seven years of consulting with large scale EMR projects.

Pierotti founded the company in 2014 along with fellow medical industry veterans John Orosco, David Levin and Mike Pietig. The four came together on the startup through “a series of fortuitous conversations,” says Pierotti.

They’ve been cash flow positive from day one, having acquired their first customer right off the bat. Their potential market is, with more than 5,000 hospitals in the United States – all of them looking for ways to become more efficient – and hundreds of healthcare software vendors seeking to work with these hospitals.

Adding to their cache, Sansoro was announced as winner of the Venture+ Forum pitch competition at the HIMSS Conference and Exhibition, a major annual showcase for health tech in Las Vegas.

That honor certainly reaffirms that this Minneapolis-based startup is on the right track, but Pierotti admits that there are some prominent competitors in the healthcare API space. He fully believes that Emissary is driven by superior technology, but candidly acknowledges that this guarantees nothing.

“We’re all old enough to remember that VHS beat out Betamax…while it was an inferior technology, it had better distribution.”

Right now they have three customers signed to long-term licensing agreements, with a pair of proof-of-concept deals in the works. The company projects and hopes to reach $8 million in recurring revenue by 2018.

“The math looks very good,” says Pierotti.


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