“Reshaping healthcare is no small feat,” reads the companies website. Bright Health was created to provide tech-enabled consumer plans for individuals across the country powered by web and mobile software applications.
Bright Health co-founders include Robert Sheehy, former CEO of UnitedHealthcare; Kyle Rolfing, co-founder and former CEO of Definity Health and RedBrick Health; and Tom Valdivia, MD, MS, former chief health consumer officer of Definity Health, serial entrepreneur and health informaticist.
Sheehy is Bright Health’s CEO; Rolfing is the company’s president; and Valdiva is its chief medical officer. Together and separately, this team has previously founded and led numerous successful ventures created specifically to advance health and technology experiences for consumers and healthcare providers.
They company indicates they will announce several large healthcare provider partners, with funding applied towards a nationwide rollout to the individual health insurance marketplace with first customers onboarded for the 2017 plan year. Bright Health already employs 25 people in Minneapolis.