Bellacor Is Bouncing Back


In 2001, the owners of St. Paul-based Creative Lighting decided to experiment by taking their 70 year old brick and mortar home furnishing showroom to the Internet under the brand name Bellacor.

It was a big gamble on the future of commerce at the time, and through some trial by fire over the years, their long story short is one of redemption under new CEO Brenda Boehler.