St. Paul Startup Sense AI Measures Up With More Money & Milestones

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St. Paul startup Sense AI has raised another $366,000 in funding from existing investors, according to founder and CEO Ben Jordan.

Sense AI’s core algorithmic technology measures mobile state and system information for Android, iOS, and a host of embedded IoT devices.

As recent example in application, Sense AI’s algorithm has been rolled out within the weatherbug app on millions of devices globally to measure pressure and temperature. Strategic partner Earth Networks then uses this additional data to augment their weather and create specific predictive alerts for users.

Jordan also says that the firm is working on a pilot with the Department of Defense, a relationship he cannot expand on quite yet.

An interview with CEO Ben Jordan at Beta.MN last year

Since that interview, the company has evolved well beyond ambient temperature measurement into broader ‘sensor fusion’ on a multitude of embedded devices.

“We’re now getting into the measurements of pressure, brightness, height, and other external elements,” he explains. “…mobile devices are becoming inference tools.”

In the big picture, Jordan thinks business case two fold: app developers can extract more unique data to build better, smarter apps and also opt to contribute to a broader marketplace for data that may have more value to others, aka measurement as a service.

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This is where things get really interesting for Sense, because if we are entering an Internet of everything era, then it’s totally possible that a marketplace for measurements will be part of the economic driver behind it all.

Overall, the venture has seen ~$1.5m of investment over three rounds since starting out in early 2015.  They count five employees including Jordan, and will apply the new funding towards the further development of their technology.

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