How Artic Cat Is Using VR To Market & Sell Snowmobiles



By Nicole Norfleet, Star Tribune

“It can’t snow in Minnesota all 12 months — and few would want that.  So what do you do in the warmer months when you still want people to get excited about snowmobiles? Arctic Cat is making its own with the help of virtual reality. It’s the latest marketing tool for the struggling power sports player.”

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  • Jeff Pesek

    “Selling and marketing expenses totaled $43.7 million, or almost 41 percent of operating costs, in the company’s most recent fiscal year. That’s up from $39.6 million the year before.”

    is that a normal thing for companies like this? 41% seems like a lot to me!