Minneapolis Startup BookBottles Changes Name To Vemos & Expands Market


VemosMinneapolis B2B tech startup BookBottles is now known as Vemos, a name change reflecting the venture’s evolution beyond just nightlife.

Vemos stands for Venue Event Management Operating System and also conveniently means “we see” in spanish — as in customers can “see their business through a single dashboard.”

As the acronym implies, Vemos is a SaaS platform for the events and hospitality industry to view all their relevant information and unique guest profiles.  It comes with a core set of tools for registration management, reservation management, and data/analytics. Additionally, there’s the ability to intercommunicate with various 3rd party applications, acting as a central hub to bring it all together in one place.

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“We’ve been gaining more and more customers from outside the club industry — the festivals, fundraisers, galas — and the BookBottles brand didn’t fit this broader market very well as you can imagine,” says cofounder Parag Shah of the change, adding, “We’ll certainly continue to serve and grow in that area along with this expansion in scope.”

Bookbottles began in 2011 as a consumer facing product, like an OpenTable exclusively for nightclub and bottle service reservations. In 2013, they pivoted to a B2B model as a white label reservation manangement SaaS. In the following year, they released a ticketing/registration feature that has since become their largest revenue driver.

Vemos has previosly raised a small seed round ($150k) of outside investment, and largely grown organically.  Shah says they grossed over $300k in revenue last year and is on pace to quadruple that figure in 2016.


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