B2B Analytics SaaS Startup Optimine Is Raising $600k

optimineOptimine Software is raising $600k in debt financing per this SEC disclosure, with $532k of that round claimed.

“OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital display, search and social channels.”

Optimine was cofounded in 2008 by entrepreneurs Doug Bryan, Bill Ferguson & Rob Cooley a bidding software for paid search optimization and management. Over the years, a lot has changed in terms of the product and leadership.
Tom Donnelly came in as the CEO in March of 2014, replacing Jim Moar and Optimine moved from St. Paul to Minneapolis shortly thereafter with approximately 50 employees at the time.  Donnelly has since moved on to Merrill Corporation, and Matt Voda was promoted from CMO to CEO about a year ago.
They’re backed by Hummer Winblad Venture Partners and Zetta Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.  The Weber brothers and Omphalos Venture Partners are also angels in the company; so far, it is estimated that Optimine has raised between $20-$25m in outside funding.