Q&A With Leadpages CEO Clay Collins On The Drip Acquisition



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“I prefer the direct route,” says Clay Collins, the outspoken leader of Minneapolis’ Leadpages.

Last week, his company found its first acquisition in marketing automation startup Drip, headquartered in Fresno, California.  A year in the making — this relationship began with a single cold email from Collins to Drip Founder Rob Walling, as seen above.   Here’s how and why it came to fruition: