How The Sports Engine Acquisition Fits In With NBC Sports’ Digital Strategy



Screen Shot 2016-07-18 at 8.22.59 AMBy John Ourand, Sports Business Daily

“NBC Sports Group, one of the country’s biggest sports media companies, completed an acquisition earlier this month that seemingly has nothing to do with sports media.

The network bought Minneapolis-based Sport Ngin, a company that provides software technology to make it easier for youth and amateur sports leagues to run their businesses online. The deal, which will be announced formally this week, will see NBC rebrand the company as SportsEngine. Financial details were not made available.”

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