Local Startup Precise Impression Launches Mobile Analytics SaaS

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Precise ImpressionBy Adrienne Clairmont

Marketers know the frustration of looking at an analytics report and not knowing what caused the click through rate for a specific product, or why a site visitor bounced from the page.

And having to settle with not knowing was just part of the gig — until now.

Precise Impression is a Minnesota mobile analytics startup combining pre-­click and post-click data into a proprietary platform that manipulates the browser realtime in response to key data points.

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