Local Startup Precise Impression Launches Mobile Analytics SaaS

by Guest


Precise ImpressionBy Adrienne Clairmont

Marketers know the frustration of looking at an analytics report and not knowing what caused the click through rate for a specific product, or why a site visitor bounced from the page.

And having to settle with not knowing was just part of the gig — until now.

Precise Impression is a Minnesota mobile analytics startup combining pre-­click and post-click data into a proprietary platform that manipulates the browser realtime in response to key data points.