B2B E-Commerce Provider Four51 Lays Off ~20% Of Workforce


four51-logoAfter raising $5m earlier this year to build out sales and marketing, Minnesota e-commerce PaaS firm Four51 has laid-off 14 employees, in a move towards “technology-first and channel approach.”

The group represents approximately 20% of their overall headcount, and comes on the heels of a Minneapolis headquarters relocation last month.

CEO Mark Johnson had this to say about the changes:

We’re adding focus to our ongoing drive to build and support our partner ecosystem for go-to-market and integrations of the OrderCloud Platform-as-a-Service. As such, we’ve reduced our focus on direct outbound sales efforts as we direct resources to growing the network of developers and partners building on, integrating, embedding and reselling our platform. Less than fifteen positions that were responsible for our direct-to-enterprise business are no longer part of this partner-first growth formula. These include traditional enterprise solution sales, app support, and end-client tech service.

We’re now focusing on growth in our Product and Technology team, as well as our Go-to-Market Team in digital marketing, channel partner enablement and support, and other positions focused on embedding OrderCloud eCommerce technology with ISVs, and empowering Software Integrators and Interactive App Development shops. As part of these changes, we are currently actively recruiting for Developers, QA, and Channel Sales and Support.

Later this month you will see our new site go live at www.ordercloud.io, which is focused on empowering developers with all of the tools they need to build on our eCommerce API. With that announcement, you’ll also see pricing that is highly disruptive in the space of B2B eCommerce.


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