SportRadar Scores $250m Deal With The NBA



By Sam Schaust, Twin Cities Business

screen-shot-2016-09-22-at-10-06-15-am“Sportradar has inked an extensive deal with the National Basketball Association, which locks it in as the official provider of basketball-related statistics for the NBA, WNA and the NBA Development League.

The partnership, announced Thursday, will allow the sports data company—which holds its U.S. headquarters in Minneapolis—to sell proprietary statistics from basketball games to a variety of companies, ranging from Coca-Cola to ESPN. Although Sportradar and the NBA have not disclosed the cost of the deal, Bloomberg news agency recently reported it was worth $250 million according to “people familiar with the negotiations.”

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