The veteran tech founder is fortunate to be in a position to seriously consider his options on the table.
“Do you drift away, retire to pursue passions and restore family focus? I think all along, we knew were open to doing it again, and doing it again together,” he concludes. “It’s what we do?!”
Across the table, friend and business partner George Reese jumps in.
“We weren’t really in place to get in too deep while at Dell given our agreement, we had to be really patient.”
Bagley (left) and Reese (right) originally formed enStratus Networks in 2008 as a spin-off of marketing software maker Valtira.
Changed to Enstratius in 2013, the company was a cloud computing infrastructure management platform intended to address security and governance issues associated with deploying public, private, and hybrid clouds.
On the contrary to everything Enstratius was, SeekaTV is aimed squarely at serving the media masses with a new model of video combining a mix of b2b relationships with b2c distribution; it’s about as far away from enterprise IT as possible.
“There are series produced for say $10m or more an episode that are released on an exclusive paid subscription deal with HBO or Netflix, for example” Bagley explains while raising his right hand. “The barriers are huge.”
“And then there’s still the ultra-low budget YouTube and Vimeo web series type with a much smaller production budget,” he continues, raising the other. “That is abundantly noisy.”
“This gap,” he says in drawing hands slowly together, “Is an opportunity to marry the content quality of traditional broadcast and cable networks with online delivery at a fraction of the budget.”
How exactly the product will work isn’t completely spelled out just yet, while the duo are keen on themes of “native social,” “sentiment analysis,” and naturally, “indy filmmakers.”
“Overall, there’s a number of variables in this equation stitched together,” Bagley says, smiling once again. “There are a lot of unique things we can do with SeekaTV using technology that isn’t used in the film industry,” Reese adds. “We’re going serverless.”
For Reese, his excitement for SeekaTV draws from years of experience in and out of Hollywood as a producer, director, and screenwriter.
“To go big in this world, to do it right in the consumer market is likely going to require a warchest,” he realizes. “And lots of exclusive content, which is my primary purpose right now.”
Bagley, on the otherhand is more calculated with his motives.
“The fun problems for me to solve are the ones with huge opportunity to change how systems function, fundamentally. This is about taking the power from a very hierarchicall structure, known for its command and control mentality, and giving it to the true creatives of this generation.”