Welcome our new M&A writer Arnav Joshi, who prepared these questions for SmartBase Solutions CEO Kris Lynch after SmartBase Solutions bought Group 3 Marketing earlier this month.
Thanks to Franklin Partners for underwriting our M&A section!
Do you expect to use this acquisition to primarily develop and introduce new offerings or to bolster existing capabilities?
The combination of the two companies will accomplish both strategies. We expanded our capabilities by obtaining some top-notch technical and marketing talent to complement our incumbent staff. Group 3 has deep expertise in developing customer
loyalty and brand loyalty programs that are data-driven, creating additional opportunities within our marketing services.