Beta.MN/ Byte is a series underwritten by Bust Out Solutions and published in collaboration with Beta.MN for the early-stage founders between idea and execution.
What is the name of the company and/or product?
The company is OfferingTree, SBC.
What distinct problem does this solve for who and how does this create value for them?
After more than 40 in-depth user interviews, we uncovered a core pain point: wellness professionals are trained to teach / coach, but they’re not trained to be entrepreneurs. Marketing, business administration, and technology are huge headaches for wellness professionals and they want an integrated, easy-to-use (i.e., no technical skills required), and mobile-friendly solution to simplify the business-side of wellness.