Best Buy’s New Weapon Against Amazon

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By Jason Del Rey, ReCode

“Over the last few years, the idea of short-term rentals has taken off in industries from lodging to fashion. Now Best Buy is trying to push that same trend into the mainstream for consumer electronics.

Later this month, the big-box retailer will start advertising try-before-you-buy rentals on its website for cameras, audio equipment and fitness trackers, the company recently told Recode. Best Buy is working with a San Francisco-based startup called Lumoid on the partnership.”

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