I’m Michael Noble, CEO of Apruve, and This Is How I Work


Thanks to CoCo for sponsoring our new How I Work series!

Apruve has developed a B2B credit network which allows small business owners to safely and securely extend credit payment options to their customers.  The network integrates with both ERP and B2b eCommerce platforms to capture, manage, and finance customer orders placed with a credit card.

At the helm is CEO Michael Noble, who co-founded the company and continues to scale it. We spoke with Michael to learn about his work habits and the the way he operates Apruve on a typical day — inside and outside the office.

What is one word that best describes how you work?


What is your current device/hardware/office setup?

Mac laptop…4K monitor…laptop stand

What apps/software/tools can’t you live without?

Gmail, Hubspot

What your sleep schedule like in terms of hours/wake-up and what’s the morning routine?

I go to bed around 10 p.m. and wake at 6 a.m. I get my daughters out of bed and dressed/fed. My wife takes them to daycare and then I bike to work.

Is there a method to how you schedule your days?

No. As meetings happen, they fill the day. Open slots are filled with to do list items, sales development, etc.

How much time do you spend in vs. out of the office?

In office 85%, traveling 15%.

What’s your best time-saving shortcut/life hack?

Biking to work. You get a bit of exercise without going to the gym.

What is that one thing you have to do, no matter what, every day?

Read the NYTimes.

What is your preferred form of communication and why?

Email. It gives me more time and flexibility to communicate with someone. Not a huge fan of text messaging, it’s too immediate and interrupting.

On average, how many hours a day do you spend in meetings?

3 hours

When, where and what do you typically eat for lunch?

I typically hit the streets or skyways. I try to eat vegetarian for lunches. Naf Naf is currently my guilty pleasure.

How many hrs/week and do you work in the evenings and/or weekends?

Between 2-3 hours.

What is the best advice you ever received, accepted, and applied?

“Test, test, test”

Fill in the blank: I’d love to see Dug Nichols of Kidizen from Minnesota’s tech industry answer these same questions.


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