Minneapolis Startup Inkit Offers A Way To Customize Direct Mail

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By Patrick Thomas, Star Tribune

“The oldest employee at the Minneapolis start-up Inkit is also its founder and chief executive, Michael McCarthy. The 25-year-old leads a tech and marketing company that, in contrast to the youth of its eight employees, concentrates on a way of reaching customers that has been around for more than a century ā€” direct mail.”

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