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  • http://tech.mn Jeff Pesek

    Jeffs notes:

    Cofounder is a color scientist

    Bay area doesn’t know that they don’t know retail

    Makeup is a $350b industry that is broken – on store and online. “Beauty” is growing at 30%/year.

    Time, matching, and cost are problematic to in store. shade selection is #1 barrier with buying makeup/foundation online.

    Tech analyzes a persons ‘selfie’ which is matches their skin tone to the color chart and makes cosmetic recommendations more accurate than human. Matching results save consumers time with better results

    App is live and indicates that – 40% go buy in store; 50% will buy via Kokko; ave cart = $85

    Status: developing relationships with retailers and brands, seeking to expand trials and partnerships.

    contact: [email protected]

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