Opinulate’s New Social App is an Ambitious Data Play

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Opinions are like smartphones. Everyone has one, and they’re made for sharing.

Exchanging personal views and preferences is at the core of ‘Pinion, a new iOS app developed by Minneapolis-based startup Opinulate.

On the consumer end, it’s a free download with a sleek interface that puts a fun, fill-in-the-blank twist on social media. On the business end, the app was conceived as a powerful data collection tool with significant long-term potential.

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