Beta.MN/ Byte is a series underwritten by Bust Out Solutions and published in collaboration with Beta.MN for the early-stage founders between idea and execution.
What is the name of the company and/or product?
What distinct problem does this solve for who and how does it create value for them?
Studioso is an app that was created to ease student practice frustration and facilitate the lives music educators. It connects music teachers to their students, optimizes student practice, and enables both teacher and student to accurately visualize progress.
Students practice efficiently and correctly by utilizing our unique Technique Library, a collection of practice techniques written entirely by teachers. The combination of clear communication, efficient practice, and student accountability, allows the teacher to focus on teaching artistry rather than sufficiency. Students are more motivated and successful when they have all the tools they need to master their instrument. The app is compatible for all teachers, students, and instruments.
How did you come up with the idea?
Studioso was created in March of 2017, when founder Ocean Salazar was brainstorming ways to help music students practice more efficiently. As he designed the app, it quickly evolved to help both music students and teachers with communication, efficiency, and progress visualization.
What is the full launch/release date planned?
The beta version of the app is planned to launch in November, with a full release for iOS and Android platforms on January 1, 2018.
Who is on the team?
Ocean Salazar-Ferrer: Founder and CEO
Landon Tselepis: Chief Strategy Officer
Brendan Will: Chief Legal Officer and Sales Manager
Ricardo de Saracho: Director of Marketing and Sales
Lauren Pham: Director of Public Relations and Special Projects
Charles Porth: Chief Technology Officer and Director of iOS Development
Luke Langefels: Director of Android Development
What is the specific technology or combination of technologies is used?
Studioso for Student and Studioso for Teacher will be available for Android and iOS users.
Who is the customer and what is your revenue model?
Studioso’s customers are music educators both teachers and institutions. The revenue model is subscription base for student and free for teachers.
What is the size/scope of your market and how will you scale?
Studioso estimates that there are more than 17 million music students in the United States under the age of 18. The average price for a weekly 30 minute lesson ranges from 20 to 40 dollars. From instruments, to lessons, to performance materials and sheet music, the average music student easily spends more than $2,000 per year. The music education market is still a very niche one, with a high level of specialized knowledge needed to compete in. Studioso has this specialized advantage. The company estimates that with 1% of music students using the app, Studioso would gross over $6 million in revenues. We plan to scale through a comprehensive marketing strategy and a feedback-oriented product development strategy.
What is your greatest strength?
Studioso’s greatest strength is its specialized knowledge in the music education field, enabling us to create an E-learning app that is specialized for the music education community.
What is your biggest weakness?
Studioso’s biggest weakness is its relatively small capital base. The E-learning market is highly competitive and capital intensive, so Studioso’s has to be strategic and intentional in any investment in the company.
What is one resource you could use that would take this to the next level?
As we launch, any funding would greatly accelerate the growth of the venture.
Is there anything else you would like to add?
For more current updates follow us on twitter @AppStudioso – if you need any other information or clarification feel free to ask! Thank you for your time.