The venture is a spin-out from GoKart Labs, formed in 2014 to combine educational aspirations with integrated marketing in video medium.
“We are a new kind of education company….at The Big Know, we help brands and businesses develop inspired education strategies, content and experiences that captivate, educate and activate the audiences they care about…Whether you need robust online courses or bite-sized content to fill your channels, our team of experts will deliver content of the highest caliber.”
Names of individuals involved with the funding deal include: GoKart’s driver Don Smithmier, Mark Addicks, John Bergstrom, Bobbie Dressen, Allison Gage. Some brands pictured on the company’s website, presumably customers, are AARP, UnitedHealth Group, Optum, P&G, and Andrew Zimmerman.
The Big Know previously closed on a $3m dollar funding round in January 2016, including investments from LFE Capital and Steve Shank — founder of online educator Capella Education Company (1991), which just yesterday announced a $2b merger/acquisition with Strayer University.
Smithmier declined to comment on any specifics of this funding round while Linkedin says the company is now up to 16 employees.