Beta.MN/Byte: Ecommerce Movers and Shakers


Beta.MN/ Byte is a series underwritten by Bust Out Solutions and published in collaboration with Beta.MN for the early-stage founders between idea and execution.

What is the name of the company and/or product?

Ecommerce Movers and Shakers

What distinct problem does this solve for who and how does this create value for them?

Ecommerce Movers and Shakers is a community of people passionate about ecommerce who want to connect with each other and share experiences and ideas. I want to give ecommerce veterans who have made great achievements (movers and shakers) a platform to share their unique stories of how they became leaders in ecommerce and inspire the next generation of ecommerce entrepreneurs. I also want to help ecommerce leaders and new ecommerce entrepreneurs by providing resources to build, launch, and grow ecommerce businesses.

How did you come up with the idea / what was your motivation for starting?

I came up with the idea because I am a young ecommerce entrepreneur and I’ve been searching for resources to help me along the way and advice that was diverse, unbiased, and modern. There are so many ecommerce veterans who have great stories but haven’t had a place to share them and most enjoy helping budding entrepreneurs. I learn best and get most inspired from hearing stories by people who have accomplished great things in their fields. There wasn’t a community that was specifically for ecommerce that fit the bill of what I was looking for, so I decided I should build it.


What is your big picture plan and vision for the future?

I am going to keep adding stories by the movers and shakers, build out a robust catalogue of resources and online courses, launch a podcast where I’ll interview the movers and shakers, and host events that bring the movers and shakers and new ecommerce entrepreneurs together to learn from one another.

What is the full launch/release date planned?

Launch of the stories by the movers and shakers was October 17th. The resources will be coming in the following weeks as well as the podcast.

Who is on the team?

Melissa Buening

What is the specific technology or combination of technologies is used?

The website is run on WordPress. Teachable will be added in the future for the online courses.

Who is the customer and what is your revenue model?

Revenue will come from ads on the website, downloadable content (learning resources), online courses, advertising on the podcast, and events. The customers are ecommerce entrepreneurs and ecommerce veterans.

What is the size/scope of your market and how will you scale?

Ecommerce leaders span the globe and I’d like to have people from all over the world be part of the community. I’ll scale by connecting with other people in different parts of the world who are interested in reaching out to ecommerce leaders to be part of the community.

What is your greatest strength?

Being unafraid to reach out directly to people I admire.

What is your biggest weakness?

Being able to ask for help when I need it.

Money aside, what is one resource you could use that would take this to the next level?

An abundance of ecommerce veterans who want to contribute to the community.

Is there anything else you would like to add?

Yes, I have a fun little story about how I got the first movers and shakers to contribute to the site. I reached out to about 80 people to write the first articles for the site, solely on LinkedIn. I was already connected with some, so I direct messaged them, and I wasn’t connected with the others yet, so I sent an invite to connect along with a two sentence message saying I was launching the site in a few weeks and asking if they would be interested in writing an article for launch. About half of the people I reached out to replied back that they wanted to write an article at launch or in the near future and no one replied back saying they weren’t interested. The general response was that they were excited about the opportunity to share their story. From the time I reached out to the first person on LinkedIn to the time I launched the site was two weeks.


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