When Jeff Fritz became the CEO of Minneapolis healthtech venture Revel (previously known has Healthtel) nearly one year ago, the company had about 20 employees at the time. Since doubling that to over 40 employees, we connected with Fritz to learn more about what’s working and the future ahead:
Why did you recently decide to change the name from Healthtel to Revel?
Healthtel’s roots were very IVR centric and in today’s world there’s so much more to it — technology preferences and gamification standards. We rebranded the company to mark our new era: it’s part rebel and revolution, part revelation, and also has some reveling in it, as in celebration.
Do you feel like those elements are there for the company right now?