It’s time to for some maturation in Minnesota tech because the people and publishers making bombastic claims without any facts to back them risk making us all look bad in front of those who think with their brains.
The latest offender? “How This Midwestern City Is Leading America in Retail Tech” published today in Ozy by self described “communications professional with a knack for cutting through BS” Brian Martucci.
Save yourself the click for now because the “Midwestern City” in question is none other than Minneapolis and the article is a basically a regurgitation of some local activity in the retail + tech realm that’s been happening for years.
It’s a nice summary and this response to it has nothing to do with the companies or people referenced since we’re consistent champions of them all. Actually, the single media biggest fans in the world based on our collective coverage of them over time (go look at all the archives if you want to see for yourself).
Instead, this has everything to do with individuals and publishers who say bold things without backing it up because there is no mention — not even qualitatively or anecdotally — of any other geographies in the country that could get you as the reader anywhere close to the conclusion that Minneapolis leads America in Retail Tech.
Now if you’re unfamiliar with Hitchens’ Razor as basic media literacy tool, it’s time to know:
“Hitchens’ razor is an epistemological razor asserting that the burden of proof regarding the truthfulness of a claim lies with the one who makes the claim and if this burden is not met, the claim is unfounded and its opponents need not argue further in order to dismiss it.” – Wikipedia. In other words:
“What can be asserted without evidence can be dismissed without evidence”
In a local state of charlatans and government funded propaganda (author’s former employer), some critical thinking is overdue for Minnesota’s tech community right about now. Questioning all sources while asking for evidence is the antidote to those guilty of (a) blatant lies, (b) non-disclosed paid content marketing, or (c) slowly and subtly stretching the truth over time — because no one called them out on it in the first place.
So, here we are.
If you’re going to claim that Minneapolis, Minnesota is “Leading America in Retail Tech” – that’s cool, just prove it! As the author and publisher purporting this position, the burden of proof is all on you. This represents a great opportunity to back up what you say…or not? Do take us on that though because we really want to believe it to be, though void of any evidence it’s patently false based on Hitchens Razor and basic critical thinking.
Minnesota tech deserves better. Let’s not risk making things up to try and appear any different than we already are. If we’re leaders let it be known and supported with actual objective proof; if we’re not, then let’s talk instead about what it takes to become.