Horizontal Integration Was Early On The Trend Of Blending Marketing And Technology

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By Neal St. Anthony, Star Tribune

“Rachael Marret, a veteran Twin Cities marketer, witnessed up close the inauspicious launch of marketing-tech firm Horizontal Integration.

Marret, in 2003, was leading the Minneapolis office of what is now MRM McCann WorldGroup when she hired a consulting computer scientist named Sabin Ephrem to help build a marketing-technology platform for a project for client Microsoft. One of her young marketers, Chris Staley, was leading the project and worked with Ephrem to bring it to fruition in one of the first hybrid “MarTech” projects of its time. It worked pretty well.”

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