MoA Partners With Satisfi Labs On Location-Based AI Retail Chatbot


Via News Release

“BLOOMINGTON, Minn., Dec. 12, 2017 — Satisfi Labs announced today a new collaboration with Mall of America for a unique location-based AI chatbot program to engage with consumers and provide faster customer service to busy shoppers this holiday season. The chatbot will live on Mall of America’s website, mobile app, and Facebook page, as an Amazon Alexa skill.”

The chatbot is the first of its kind for shopping malls and it is Satisfi Lab’s first fully integrated retail location bot that uses multiple data feeds, over different customer touch-points, to answer customer’s questions in natural language, within seconds in real time. The bot can answer complex questions around gifting, food recommendations, and attractions and holiday events happening in America’s largest mall, based on a user’s specific location.

“We are thrilled to be working with Mall of America on this platform that will improve one-to-one interactions with consumers and create a more personalized digital experience,” said Don White, CEO and Co-Founder of Satisfi Labs. “Mall of America is dedicated to new tech partnerships and innovation that helps them elevate their guest services and create better experiences for their visitors. This dynamic chatbot will answer visitors’ questions in real time through whichever channel they feel most comfortable using, whether it be Facebook or Mall of America’s app or website.”

Satisfi Labs’ chatbot is part of a larger digital transformation for Mall of America that includes in-mall activations such as SoftBank’s Humanoid robot, Pepper®. Along with providing food and event recommendations, the chatbot can accomplish the following tasks:

Provide directions to all the stores, restaurants, attractions and services based on the user’s current location based on Mall of America’s location API
Answer customer inquiries on deals, gifting recommendations and holiday events in the mall
Recommend the mall’s top gift items and brands, as well as directing the user on which stores these brands are located in
Connect the user with a digital guest service representative in real-time if an ongoing AI conversation requires more information

“Mall of America saw great success throughout Black Friday weekend with record breaking numbers, proving once again that guests are still looking for and enjoying the brick and mortar shopping experience. In an effort to build upon that momentum, it is important for us to find new ways to surprise and delight our guests while also creating a seamless customer journey,” said Sarah Townes, VP of Marketing for Mall of America. “Satisfi Labs and SoftBank have been incredible partners, helping us to continue leading the retail industry with the newest forms of technology that ultimately help give our guests a better experience while visiting Mall of America.”

About Satisfi Labs
Satisfi Labs is an intelligent engagement platform that combines the speed and accuracy of artificial intelligence with the ease of real conversation. Satisfi Labs offers a unique location-based, mobile solution which enhances the in and out of venue & retail experience by customers 24/7. More information can be found at

About Mall of America®
Mall of America® (MOA) is the largest shopping and entertainment complex in North America. At 5.6 million square feet, MOA boasts more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor family theme park featuring 27 rides; SEA LIFE Minnesota Aquarium, home to sharks, sting rays and an amazing underwater tunnel; FlyOver America a 4D immersive flight adventure; Crayola Experience; Rainforest Café; Hard Rock Café; the nation’s longest indoor zip line and an 18-hole mini golf course.