I’m Clarence Bethea, The CEO of Upsie, and This Is How I Work



Thanks to CoCo for underwriting our How I Work series!

Clarence Bethea is the Founder & CEO of Minneapolis’ Upsie – an insuretech venture started in 2015 with 7 full time employees (+hiring) & $2mm in funding behind it.

What one word best describes how you work?


What is your current device/hardware/office setup?

Macbook Pro, Iphone 8 plus

What apps/software/tools can’t you live without?

Dialpad, Slack


What your sleep schedule like in terms of hours/wake-up and what’s the morning routine?

I normally get about 5 hours of sleep per night. My morning routine is get up, get ready for work. My daughter runs in to say high and my 7 month old son is yelling because he wants something from mom.

Is there a method to how you schedule your days?

Yes, if it doesn’t go on my schedule, it’s not happening.

How much time do you spend in vs. out of the office?

70% in the office and 30% out.

Where is the office?

City Center – Target – Techstars hub

What’s your best time-saving shortcut/life hack?

Saying “no”.

What is that one thing you have to do, no matter what, every day?


What is your preferred form of communication and why?

Text. Much easier for me to get back quickly.

On average, how many hours a day do you spend in meetings?

4-5 hours

When, where and what do you typically eat for lunch?

We work out of City Center so we eat the same stuff most days. Chipotle, Leann Chins, Roti.

How many hours a week do you work on average and do you work in the evenings and/or weekends?

80 hours. I work every evening and the weekends.

What is the best advice you ever received, accepted, and applied?

Treat people how you want to be treated.

Fill in the blank: I’d love to see Frank Jackman from Local Crate from Minnesota’s tech industry answer these same questions.


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