[UPDATED} Minneapolis’ SportsDigita Scores $3m+ From Chicago-Based PEAK6

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Updated 2/2/2018 @ 12pm central: CEO Angelina Lawson says the “round was at least $3m”

Original 1/18: Via News Release

“Minneapolis and Chicago – January 18, 2018 – Sportsdigita, a pioneer in sales enablement software for the sports industry, announced today the completion of an investment round from Chicago-based PEAK6 Sports.

The transaction enables the firm to more quickly grow its technical, sales, and support teams as it begins to target businesses outside of sports. Terms were not disclosed.”

Sportsdigita’s cloud-based presentation platform, the Digideck, is utilized by thousands of sales representatives across every segment of the sports industry. The Digideck shortens sales cycles by allowing companies to create presentations in less time while offering a much stronger visual impact. It also includes key business features such as analytics reporting that allow companies to see which messages are resonating with their targets, and enables managers to understand the effectiveness of their sales teams. Integrations with CRMs and other key business software further increase efficiencies and effectiveness.

“Our mandate at Sportsdigita is to build technologies that solve business problems. We’ve proven that the Digideck platform is the missing piece in the sales enablement chain and the best way for businesses to fully maximize their existing investments in CRM and Marketing Automation programs,” said Angelina Lawton, Sportsdigita’s Founder and CEO. “When the decision was made to scale our business, PEAK6 Sports quickly emerged as the partner best suited to our needs.”

“The team at PEAK6 Sports is very excited about the potential of Sportsdigita. We believe that the Digideck platform will make a significant impact for businesses both inside and outside of sports. When you couple our excitement for the product with the vision of the company, this became an opportunity we wanted to pursue,” said Matt Hulsizer, co-founder of PEAK6 Sports. Industry analysts value the sales enablement sector at $700 million annually today with expectations to reach $5 billion by 2021.

About Sportsdigita
Founded in 2010, Minneapolis-based Sportsdigita has revolutionized sales enablement in the sports industry with the Digideck. The firm combines a deep understanding of sports sponsorship, ticketing and premium experiences with best-in- class software technologies to solves business problems. Sportsdigita’s roster of blue chip clients consists of more than 300 professional and collegiate teams including Learfield and iconic franchises such as the New York Yankees, Chicago Cubs, Los Angeles Dodgers, Boston Red Sox, Cleveland Cavaliers, Los Angeles Lakers, Dallas Cowboys and Green Bay Packers. The Digideck’s success has expanded beyond sports and includes partnerships with enterprise leaders such as Salesforce, Jostens, The Salvation Army and Dick’s Sporting Goods.

About PEAK6 Sports
PEAK6 Sports is a venture capital firm that seeks to invest in sports and technology businesses. Based in Chicago, and with presence on both coasts, our team of accomplished investors and entrepreneurs leverage their relationships and expertise in the technology, sports, and media industries to help grow our portfolio companies.

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