Vugo Prevails In Lawsuit, Proceeds With Rideshare Advertising In NYC

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“NEW YORK ā€” A judge gave the green light Thursday to a Minnesota company [Vugo] that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City. U.S. District Judge Ronnie Abrams released her written ruling in the First Amendment case brought by a company that was blocked from putting ads in vehicles affiliated with companies summoned by electronic devices. She said the city was unable to justify its regulations.”

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  • http://tech.mn Jeff Pesek

    Cofounder Bellefeuille says:

    “Our business has shifted towards a a B2B model focusing on automakers, ridesharing companies and fleet owners vs. going directly via the drivers. With that said NYC is the largest media buyer market in the US
    and probably the most valuable in-car advertising market in the US.”

    “We have customers (fleet owners) who have over 1100 vehicles under contract from our work prior to the lawsuit, they are the reason we filed the lawsuit…Now that we have won an immediate injunction we are now growing our business in NYC…”

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