Berlin Replaces Boehler As Bellacor CEO

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Via News Release

“Lighting and home décor online retailer Bellacor.com has appointed Jay Berlin as its new Chief Executive Officer.

A results-driven and team-focused e-commerce business leader with diverse product and multi-channel experience, Berlin’s 35 year career has included successful President & CEO roles as well as marketing management positions at Summit Sports Companies, Sportsman’s Guide, UnitedHealth Group, Northern Tool & Equipment and Fingerhut.”

Bellacor Board Chairman Michael Minsberg says, “Jay comes to us with an impressive track record of growing businesses through strategic innovation and a focus on operating excellence, which makes him the perfect person to help shape the future of Bellacor. His extensive experience in marketing and brand building speaks volumes, and we are absolutely thrilled to have him on our team.”

Fellow Bellacor Board Member and Equals 3, LLC Founder Dan Mallin agrees, saying, “Jay is a proven leader with unanimous support from our Board of Directors. This is a really exciting time for us as a company, and we feel poised to drive Bellacor to new heights.”

Berlin will be responsible for transitioning the 18-year-old e-commerce company into its next growth phase through strategic expansion initiatives, a robust customer marketing agenda, and strengthened company-wide commitments to operational excellence.

“It is an honor and a thrill to join the Bellacor team, and I cannot wait to lead such a great company into its next chapter.” says Berlin. “Not only does Bellacor showcase unparalleled passion for home design, it has built a strong foundation of partnerships with today’s leading vendors. We have a real opportunity to take Bellacor’s established track record and bring it to the next level by continuing to establish our company as the ultimate shopping destination for home lighting, furniture and décor essentials for both consumers and business professionals.”

About Bellacor

Founded in 2000, Bellacor is a leading online retailer of lighting and home décor products that serves customers all around the globe. With more than 500,000 hand-selected products from over 500 trusted brands, Bellacor is an Internet Retailer “Top 500” company with uniquely stylish product from some of the most celebrated designers and craftspeople in the industry. Bellacor offers free shipping on orders over $75, a competitive price-matching policy, and exceptional customer service. Bellacor Professional is an exclusive program offered to designers, contractors, trade pros, and builders that gives members full access to trade pricing, special offers, expert account management services, and business-friendly returns.

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