Minnesota Ecommerce Captains: Frank Jackman, Local Crate



Thanks you Irish Titan for underwriting our Minnesota Ecommerce Captains series focused on local leadership in the ecommerce industry.

Frank Jackman is the cofounder & CEO of Local Crate, which recently raised $1.4m and expanded its service into multiple major markets.

He is a featured speaker at the Twin Cities Ecommerce Meetup next Wednesday, where he shares the story of bootstrapping a million+ dollar e-commerce platform in 3 months.

When and why did Local Crate start?

Local Crate delivered the first Crate in November 2015. While working at Schwan’s Food Company, Mike (Stalbaum) and I saw the future of food…and it was fresh and local. Our desire to making local food accessible launched Local Crate.

How is Local Crate changing the nature of online commerce?

Contextual commerce (i.e., providing transparency and the all important WHY behind the WHAT) is an important part of our business. It’s more than just a transaction. We want to bring people closer to what they eat.

Is it B2B, B2C, or both?


What do you attribute your business success to so far?

The why and how we do business is as important as the what. All while moving really quickly to best serve our customers (or Locals as we call them) in this growing and changing food landscape. In these ways, we’ve been really successful, but that doesn’t mean we aren’t holding ourselves to higher standards every day.

We never waiver from our mission to serve our customers and partners. Respect fuels our model and I think people can see and feel that. It’s an important piece.

What’s the biggest challenge you see for ecommerce retailers today – and a product like yours?

Technology evolves so quickly. That’s why it’s important to really understand what business you are in and not get too tied to any one platform. Flexibility is key.

How do you think ecommerce will have changed in the next 1-3 years?

Consumers’ access to convenience, cost and quality will continue to fuel this rapidly changing landscape. We can use all the buzzwords, but really it comes down to predicting people’s preferences and solving their real world needs with a few taps/swipes/words or without any interaction. Asking yourself how you can best meet your customers’ needs in one command or less is where you need to be.