Online Businesses Turn To Old-School Offline Marketing With Inkit

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Via Star Tribune

“News of Amazon​.com’s plans to publish a holiday toy catalog came as no surprise to entrepreneur Michael McCarthy [Inkit].

When Amazon’s toy catalog popped up in a conversation recently, he smiled, reached into a bag and produced an Amazon Restaurants direct-mail pitch sent to a friend in Minneapolis. He was confident that just seeing “Amazon” in the return address of a direct-mail piece would seem like news. He was right.”

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