I’m Carlos Seoane, the Cofounder & CEO of Extempore, And This Is How I Work



Thanks to Fueled Collective for underwriting our How I Work series!


Minnesota entrepreneur Carlos Seoane is the CEO of Extempore, an edutech startup cofounded with his wife Susana Perez after 16 years in corporate America.

What one word best describes how you work?


What is your current device/hardware/office setup?

Top of the line Apple products all around. This is the one area where you can’t skimp when you run a technology company. Also, screen real estate is like happiness: you can’t have too much!

What apps/software/tools can’t you live without?

Chrome, since all we do now is cloud! The Slack app is always open, too. We are moving to Hubspot and I suspect that’s going to be all-consuming, too!

What your sleep schedule like in terms of hours/wake-up and the morning routine?

I wake up around 5am or before. Work a couple of hours until my family comes down. I love that I can give my kids my full attention during breakfast, not feeling rushed, since I’m usually caught up by the time they come down. Then I take them to daycare. Back at my desk by 8:30am for a daily video call with my cofounder Stephen Fluin.

Is there a method to how you schedule your days?

Mornings I try to be available to our developers in Macedonia. Then I spend a few hours on sales trying to catch people in their office. Afternoons tend to be focused on marketing/administrative stuff and more sales, until co-founder/coach/therapist/wife Susana Perez comes home with the kids.

How much time do you spend in vs. out of the office?

Our team is all remote, so I’m mostly in. Sometimes I need a change of scenery and go to Black Coffee and Waffle Bar… for the WiFi, if not the WaFFle.

Where is the office?

Home in St. Paul. Perfectly set up for my needs. Where everything is exactly how I want it and there are no interruptions. Can’t beat that!

What’s your best time-saving shortcut/life hack?

Plan. Plan your meals. Plan your day. Plan your spending. Plan everything you can so you avoid rework.

What is that one thing you have to do, no matter what, every day?

Exercise. I treat weights/cardio like a meeting. It’s absolutely critical for my mental wellbeing and productivity. Every day, at some point in the afternoon, you are going to find me at LifeTime or on the bike.

What is your preferred form of communication and why?

I tend to lean towards written communication more than calling people, so Slack is always open. I’m learning to be better on the phone, though, specially with prospects.

On average, how many hours a day do you spend in meetings?

Not a lot. I think it’s important to let people work. That’s the beauty of slack: if I need you, I’ll ping you and we can jump on a HangOut. Until then, you do your thing, I do mine. Demos and sales calls are a different animal, of course.

When, where and what do you typically eat for lunch?

My day runs a couple of hours ahead of most people. By 10 or 10:30 I’m ravenous, so I take a protein-only meal with a couple of Coke Zeros. Then I eat again before my afternoon workout.

How many hour a week do you work on average and do you work in the evenings and/or weekends?

60-70. I work 7 days a week. Susana and I will normally put in an hour or so at the kitchen table after the kids go to bed, but by 9:30 my brain is fried.

What is the best advice you ever received, accepted, and applied?

In business, success is 10% strategy, 90% execution.

Fill in the blank: I’d love to see Dan Gardner from ProcessBolt answer these same questions.



  • Dan Gardner

    Game on!!