CellularEMT Plots Minnesota Growth Following Gener8tor Acceleration


CellularEMT is the first from 21 out-of-state tech startups in Minnesota via accelerator this summer to announce their plans of opening an office here.

What started in Detroit, Michigan as a brick and mortar + mobile repair store four years ago, evolved online platform last year to connect certified technicians who provide a variety of on-demand services such as cell phone/tablet repair and technical support to both consumers and businesses.

Their evolution into a marketplace for tech labor based on geography is reminiscent of Field Nation, albeit with a different skilled focus. And unlike Geek Squad, CellularEMT maintains that by tapping into the broader ‘gig economy’ they are providing entrepreneurial contractors with higher earning potential than traditional employment (and probably with less overhead).

In Michigan, the company has two large corporate accounts including Quicken and Lyft.

The venture is one of five startups in gener8tor’s summer cohort here in Minneapolis, four of which came here from outside of Minnesota.  Dwain Watkins says that the company is up to 45k in monthly revenue, growing 20% month over month, and launching their services here in Minneapolis next month.

The duo currently has space inside WeWork and says that they are going to have 2 full time and 5 contractors here in Minneapolis following gener8tor’s demo day coming up next week on September 6th at the Depot downtownthe incubation culmination.

Melanie will be holding the fort down back home in Detroit while Dwain commutes back and forth to get things off the ground and hire here:

“Our goal is to have a permanent and long term presence in Minnesota.  As things expand, we hope to take a larger space in the Twin Cities to host on-boarding and tech issues as well as warehousing our parts inventory. We fell in love with the Twin Cites over the summer…Melanie is from Montreal and I am from Detroit so we are not afraid of the cold! The people and startup scene is also amazing we have been embraced by the ecosystem and treated like we were locals the give first mentality is so inviting and allows founders to share ideas and processes with others who have been through it before.”

Earlier this month, we explored the phenomena of companies that gravitate to Minnesota via such programs and decide to stay in whole or part.