Minnesota Vikings Owners Intro New Investment Arm WISE Ventures



Via News Release

“NEW YORK, Oct. 30, 2018 /PRNewswire/ — Minnesota Vikings Owners Mark & Zygi Wilf and the Wilf Family have formally launched WISE (Wilf Innovative Sports & Entertainment) Ventures, an investment fund based in Manhattan. Focusing on early and growth stage investment opportunities in the sports & entertainment and real estate industries, WISE Ventures has invested in multiple companies to date.”

“We have a passion for investing in, and collaborating with, next-gen companies who are on the leading edge of ideas that can ultimately enhance people’s lives,” said Mark Wilf. “With our deep industry networks and management experience, we are able to assess, champion and add value to accelerate growth in rapidly evolving industries.”

Highlighting the current portfolio are the following:

Latch – A smart access system that provides seamless entry to every door in a modern building, allowing residents to create temporary access codes for guests and service providers.

SportsHub Games Network – Industry-leading game content provider that distributes real money fantasy sports games and contests. SportsHub’s portfolio of clients includes the NCAA, PGA Tour, NASCAR, NBA and the NHL and is the largest white label games licensor in the U.S.

Tonal – Revolutionary at-home digital strength-training system that combines a sleek design, expert-led videos and personalized guidance for full body workouts that can be done on demand from the convenience of the user’s home.

Along with sports & entertainment and real estate, WISE Ventures is also seeking opportunities in streaming media, data analytics, fitness & health technologies, gaming and communications platforms. For a complete list of WISE Ventures current investments, click here.

Overseeing the day-to-day efforts of WISE Ventures on behalf of the Wilf Family is Brian Cargo. Cargo currently sits on the Board of Directors for SportsHub Games Network and Loop & Tie.

“We drive value in innovative, high-potential companies well beyond our capital investment,” said Cargo. “WISE Ventures identifies world-class partners that we take to the next level through our strategic resources.”


  • Daren Cotter

    Great news for Sports Tech in MN! Congrats Rob, Paul, and SportsHub Team!

    • Robert Weber

      Yes. Major kudos to Rob & Paul. I’d love to see Wise Ventures invest in more local startups & growth stage opportunities but remains to be seen.

      • http://tech.mn Jeff Pesek

        At what point does it become more of a “win” for the investor(s) vs. the entrepreneurs(s)?