Minneapolis’ YouSurance Is Betting Big On Algorithms…To Pinpoint When You Will Die



GWG Holdings / YouSurance CEO Jon Sabes at Minneapolis HQ

The secondary insurance marketplace isn’t exactly top of mind when it comes to technology, though that could be changing this year for GWG Holdings – the parent company of a new brand division called YouSurance that’s operated by CEO Job Sabes.

“We’re on a mission to strap life insurance to a rocket ship and launch it into the future,” he says of their cause, without any hesitation or concern for Minnesota’s typical business conservatism. For Sabes and company, this mission transcends their humble Minneapolis headquarters with big risks and rewards at for everyone involved.

Because if they can better predict your mortality, then they stand to make billions of dollars in the process.