Via News Release
MINNEAPOLIS–(BUSINESS WIRE)–FISION Corporation (OTCQB: FSSN), a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, announces the resignation of Mike Brown as CEO and President of FISION Corporation. Laurence Mascera, who has been serving as the companies Chief Operating Officer, has been appointed CEO and President on an interim basis.
Mr. Brown will remain on the Board of Directors at this time to assist in effectuating a smooth transfer and continue to advance the Company’s interests during the transition.
The Board of Directors unanimously supports Mr. Mascera recognizing his considerable public company M&A experience and remains confident he will apply a strong operational and financial discipline to position FISION for its next phase of transformation.
Mascera commented, “As I transition to this new opportunity, I am proud of the progress we have made introducing efficiencies to the operating model. Now, I look forward to digging in deeper, I expect to add more qualified hi-quality human assets to the Board leveraging a broader base of expertise while aggressively pursuing opportunities for expansion and growth. Ultimately, I intend to work hard to deliver value to the shareholders and with support of the Board, get the job done.”
Mascera is presently the Chief Operating Officer of FISION and serves as a partner with Capital Market Solutions (CMS), an advisory firm specializing in capital formation, transformation initiatives and financial strategies for public and private companies where he and the CMS team are actively vetting potential M&A opportunities. Mascera most recently spent slightly over a year serving as the President and Chief Operating officer of Continuity Logic at the request of some of the larger shareholders.
Prior, Mascera was with the Toronto Dominion Bank Group where he was responsible for Technology across Investment Banking & Client Relationship Management. Before TD Bank, he served as Global Head of Sales & Investment Banking Technology at Barclays PLC overseeing all Client Management, Profitability, Sales Analytics, and Trade Capture platforms. Previously he served as Chief Administrative Officer and Executive Committee member of Broadpoint Gleacher Securities Group, as part of the founding Management team he grew the publicly traded firm to over 1B in market capitalization after 6 accretive acquisitions. During the span of his 25-year career, Mr. Mascera has also held various more progressively responsible positions within Financial Services including Global Head of Institutional Sales Technology at Merrill Lynch as well as Global Head of Institutional Sales & Investment Banking Technology at Société General.
Mr. Mascera started his career at Painewebber. Beyond Mascera’s new role, he has previously served as Treasurer for two non-for-profit Brooklyn-based art galleries. Prior to his professional career, Mascera earned his B.B.A. in Finance from Hofstra University, and an M.S. in Information Technology from Long Island University.