Soona and Matchstick Ventures Partnership Showcases Human-centered Approach to Investing

by Valerie Lockhart


Soona receives human-centered investment from Matchstick Ventures

Last weekend Matchstick Ventures announced a $30 Million Fund II. One of the investors’ most recent successes is local startup, Soona. The Soona journey began in the Techstars Boulder accelerator. This is where owner, Liz Giorgi, met Ryan Broshar of Matchstick Ventures, while he was offering mentoring services to the program. The two found an immediate connection in each other because both are from the Twin Cities. Neighbors meeting in a distant land, and both dedicated to entrepreneurship, they became fast friends. Giorgi described her experience with Techstars as an opportunity to “expedite the process of stabilizing” her business. “It not only helped me in the building of my business, but more importantly, it accelerated my leadership.”