BETA Startup Showcase: We Sparkle

by Valerie Lockhart

BETA Startup: We Sparkle Logo The TECHdotMN team would like to introduce you to each of the startups featured in the upcoming BETA showcase. Over the next couple of weeks, we will highlight each company, so you can get a better idea of the talent, hardwork, and dedication held within each of these startups.

The next company in our BETA Startup Showcase series is: We Sparkle

We Sparkle is a SaaS social enterprise that helps small businesses with their client communications via conversational AI assistant.

Tell us the story of how and why you started your company.
I’ve always been passionate about helping local, Main Street businesses because 2/3 of net new jobs in the U.S. actually come from small businesses. My mom owned a small business and I’ve helped my brother with both of his businesses, Boosted Boards and Skip Scooters, before helping many friends and others over the years as a volunteer at WomenVenture and most recently as the Chief of Strategic Initiatives at Meda. I started We Sparkle because I wanted to increase my impact and determined that the best way to do that was to leverage my marketing and tech experience to create easy-to-use tools for small businesses. Being selected as an inaugural FINNOVATION Fellow provided me the opportunity to work on We Sparkle on a more full-time basis and we are excited to continue growing our venture as a member of the BETA Fall 2019 cohort!

What’s your most recent success or milestone hit?
Our most recent success is being named a finalist in the MN Cup. We have learned so much from the process and from our MN Cup mentors/judges that will help us move We Sparkle forward.

Where do you see your startup in 1 year?
In 1 year, we see We Sparkle leading the way as the first SaaS social enterprise helping hundreds of small businesses save time, increase their revenues, and invest in their communities. We will be a great place to work for a diverse group of team members because we care for people + planet in addition to generating profits. Our mantra has always been to let our light shine and to help others shine, so that together we sparkle!

For more information, please visit: We Sparkle

Get your tickets for the BETA Showcase on October 14 here.

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