13 | Vacuum Cleaners, Coca Cola, and Experience Tech with Carter Jensen
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On Episode 13 Kevin McArdle, owner of SureSwift Capital and Jac Stark, community manager of Tech.MN welcome Carter Jensen, Director of Strategy (Customer Experience) at Latitude, on The Tech.MN Podcast to talk about the integration of experiences and technology.
Carter shares his story of brand activation and measuring the ROI on experiences. He takes us through several case studies of experiences deployed by brands and tells us about a new retail brand activation lab right here in our own backyard.
We get the download on Uplo. An experience measurement tool developed by Carter and his team and talk about how companies are using technology to stand out from the noise.
Hype Time
Every episode we ask our guest to name drop someone doing cool things in the tech community. Carter gives a shout out to Chris Walton and Anne Mezzenga from Omni Talk and the new Third Haus Retail Lab and Coworking spot.
Sponsor:
Thank you to Redpath and Company CPAs. Redpath and Company is geared to best serve established or growing privately-held tech companies and their stakeholders. Visit RedPath’s Website and find out how you can get your business to the next level.
Socials
Tech.MN on Twitter
Kevin McArdle on Twitter
Jac Stark on Twitter
Carter Jensen on Twitter
Latitude on Twitter
Links
Latitude
Third Haus
Omni Talk
Dyson Demo Store
Dirty Lemon
Article on the Coca Cola NCAA Campaign
Xenia Retail
Uplo (Video)
