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Branch Expands Executive Team, Scores Webby Nomination

Minneapolis-based fintech company Branch is pumping out the news this week with the announcement of two new executive team members and a Webby nomination. Check it out.

Webby Nomination

Branch has also been nominated for a Webby in the “Financial Services/Banking App” category, going up against finance behemoths such as Bank of America and TurboTax. The Webbys are a,” best of the Internet” award organization voted on by members of the International Academy of Digital Arts and Sciences (IADAS) for the “The Webby Award” and the public for “The Webby People’s Voice Award.” Voting is open to the public until Thursday, May 7.

New Executive Team Members

Smitha Mortis, former CCO of Klarna, joins Branch as general counsel and Brian Whalen, former CFO for Blispay, joins as the company’s CFO. The two are the first-ever hires for their respective positions for the company.

According to a company release, Mortis will guide the company on a number of matters including regulation, corporate finance, partnerships, and government affairs. Whalen will be overseeing finances, strategy, and growth. Both Mortis and Whalen will split their time between the Branch headquarters in Minneapolis and the D.C. metro

Founded in 2015, Branch positions itself as challenger bank offering a, “mobile digital wallet for working Americans.” Late last year, the company added a debit card and fee-free digital checking for its users in addition to other services such as pay advances.

Brian Whalen

Smitha Mortis


Alex Skjong
Alex oversees the content produced for BETA, Twin Cities Startup Week, and When he’s not writing or editing, there’s a good chance he’s enjoying a refreshing brew and explaining the merits of heavy metal (of which there are many).