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Community 4RM+ULA

State Grant Launches Fundraising For Black Entrepreneur Space

What to know about the Dreamland on 38th project:

  • The 7,500-square-foot building at E. 38th and 4th Ave. S (donated by KingField Family Dental CEO Freeman Waynewood) aims to be an anchor for the long-time home to Black-owned businesses
  • When finished, the building will serve as a workspace for Black food entrepreneurs and a community event space
  • A $250,000 state grant given to the Cultural Wellness Center (a non-profit that owns the Midtown Global Market)
  • sparked the project to re-envision the now-vacant spot and will launch a $5 million private fundraising campaign
  • 4RM+ULA, an architectural firm, is a partner for the project
  • The name “Dreamland on 38th” harkens back to the Dreamland Café, a restaurant that once  served as a hub for the south Minneapolis Black community in the space

Read more about the project and the area’s history in this Cultural Wellness Center blog.


An illustration of the Dreamland on 38th space. (4RM+ULA)

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Alex Skjong
Alex oversees the content produced for BETA, Twin Cities Startup Week, and When he’s not writing or editing, there’s a good chance he’s enjoying a refreshing brew and explaining the merits of heavy metal (of which there are many).