This article was originally published on July 23, 2020.
From designing travel apps for the government to helping raise millions of dollars for earthquake relief, Michelle Tran Maryns has quite the resume. Now, she’s helping underestimated entrepreneurs take their business to the next level with AI assistants at We Sparkle Co.
This is A Workday With Michelle Tran Maryns, Founder & CEO of We Sparkle Co.
I’ve always been interested in starting my own business because my mom was an entrepreneur. She had a successful fabric business back in Vietnam, but when my parents immigrated to the U.S. as part of the first wave of refugees who arrived in 1975, she didn’t feel confident in continuing her entrepreneurial journey because of all the language, cultural, and systemic barriers that she faced in the small Kansas town where our family settled. I always wondered what she could have accomplished if she had.
That’s why I dedicated my own career to issues of economic empowerment and what I focused on during my Master in Public Policy program at the Harvard Kennedy School of Government. I began my career as a Foreign Service Officer (FSO) at the U.S. Department of State. In my first FSO assignment, I helped redesign Travel.State.Gov, build the first State Department app (SmartTraveler), and partner with the American Red Cross on a “Text Haiti” campaign that garnered $43 million toward earthquake relief.
Yes, I have definitely experienced rough mental waters during this business journey. Thankfully, I have been able to cope with these times because I have an incredibly supportive husband who makes sure that I eat and sleep. My Corgi, Huggleberry, also ensures that I take regular breaks to walk her or play tug. The rest of my family, friends, and team members are also amazing at helping me stay balanced.
My husband is definitely my go to for support. We usually talk through the highs/lows of the day as we cook, eat meals, or walk Huggleberry.
Right now, I’m working through the challenge of finding the right investors to join our seed round. We were recently selected by Forge North/Greater MSP to represent our region at Collision from Home (one of the largest tech conferences in the world) so we had the opportunity to connect with a few investors during that conference. We’ll continue following up with them and others in the coming months so that we can raise the funds we need to hire more team members to accelerate our work.
I usually rise and shine between 7 – 9 a.m. every morning.
My go-to breakfast is Greek yogurt with blueberries and granola.
The first work-related task I tackle each morning is to review my schedule for the day and to answer any urgent emails or Slack messages that may have come in during the night/morning.
My desk is filled with sticky notes, thank you cards, and family photos. My walls are all dry erase boards so I can jot down ideas or sketch out user flows. My computer is a MacBook Pro.
The most meaningful item on my desk right now is a “2020 Junior Achievement (JA) Impact Award” that JA recently sent me because I am currently the Entrepreneur in Residence and teach a new program called JA LaunchU! for middle school and high school students interested in entrepreneurship.
I need to have my daily standup with my team and be up to date on my emails.
I listen to my husband’s music every morning atto get up and ready. I can also hear him creating new songs in his studio throughout the day, so there’s always a soundtrack and steady rhythm in my life that motivates and inspires me to keep going.
It’s Been a Minute with Sam Sanders. Sam and I interned at WBUR together when we were in grad school and I’m so glad he stuck with NPR because it’s really fun to hear his voice on the radio now!
My current TV obsession is “Queer Eye.” They are such a force of positivity and hope right now. I especially enjoyed the two seasons they did in my old stomping grounds of Kansas City/Lawrence, and I hope they come to Minneapolis at some point!
The last movie I saw was “Eurovision Song Contest: The Story of Fire Saga.” It was pretty funny and entertaining so I would give it a 4/5. Right before that I saw “Pursuit of Happyness,” which is based on an inspiring true story that is very moving. I would give it a 5/5.
I try to walk around and get some fresh air to fend off the post-lunch lull.
I live by my calendar so my #1 tool to stay organized is my Sparkle Assistant. People can just text my Sparkle Assistant to schedule calls or Zoom sessions with me and it automatically fills my calendar with all the pertinent information.
Buy and customize your own Sparkle Assistant 1.0! It’ll save you a lot of time going back and forth trying to identify the right days or times to meet, or copying and pasting Zoom info into a calendar invite.
If you’re a freelancer, solo entrepreneur, or small business, we’re rolling out Sparkle Assistant 2.0 soon so that you can customize it to upsell your products/services and encourage customer reviews on your behalf. If you want to beta test 2.0, feel free to email us info@wesparkle.org for more information.
Check my calendar for the next day to see what my first meeting will be and what I have going on throughout the day.
Cook and eat dinner and go on a walk with my husband and Huggleberry.
Around 11 p.m.
People should check out Sparkle Assistant 1.0 at or discover great local businesses by downloading our We Sparkle Directory. We’re rolling out updates and some of our other tools soon, so follow us on Facebook, Instagram, or Twitter @WeSparkleOrg for the latest. We’re also seeking investors to join our seed round, so email us at info@wesparkle.org for more information.
Photos courtesy of We Sparkle Co. and Michelle Tran Maryns.
If there’s a community thought leader or founder who you’d like to see featured in our “A Workday With—” series, contact us on Twitter @TECHdotMN or email info@tech.mn with the subject line “A Workday With— Submission.”
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