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Wicked Kitchen Expands Into Krogers

What to know about Wicked Kitchen’s growth and grocery chain expansion:

  • Wicked Kitchen, the Minneapolis-based plant-based food brand, will be available nationwide in Krogers (more than 2,800 stores across the United States)
  • Pete Speranza, Wicked Kitchen CEO, said the expansion will translate to a significant sales revenue increase (per the Star Tribune)
  • Wicked Kitchen is headquartered in FINNOVATION Lab
    • In the Star Tribune interview, Speranza said the company will remain headquartered in Minneapolis because of the “talent and resources” in the city’s food industry
  • Wicked Kitchen, created by brothers and chefs Derek and Chad Sarno, first launched in the United Kingdom in 2018 in partnership with Tesco
  • The company recently secured a $14 million Series A funding round


Alex Skjong
Alex oversees the content produced for BETA, Twin Cities Startup Week, and When he’s not writing or editing, there’s a good chance he’s enjoying a refreshing brew and explaining the merits of heavy metal (of which there are many).