By Josh Wolanin
The use of search engine optimization (SEO) has been in practice since the mid-1990s, but online discovery differs in many ways today.
Instead of specializing in search engine visibility for websites — web presence optimization (WPO) specializes in tracking, measuring, and optimizing all of a company’s online visibility, including its website, blogs, online ads, social media, and more.
WPOinc, a new Minnesota venture formed by KC Associates (KCA) and Webbiquity’s Tom Pick, has recently announced the release of its WPO Metrics Dashboard. Based on the premise of the Web Presence Optimization (WPO) framework, the company has created a SaaS application that delivers a set of unified WPO best-practice metrics that make it possible for small and midsize businesses (or 3rd party agencies) to measure and optimize their entire web visibility.