Atmosphere IoT Taps Former MIMA Pres Ryan Arnholt As Marketing Lead

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Via News Release

Ryan Arnholt has been hired as Director of Marketing at Atmosphere IoT. Arnholt will be planning and leading marketing initiatives at the software startup.

Jeff Liebl, President and CEO of Atmosphere, said “We’re in a fast-moving industry and have a lot of moving targets in front of us as we build out our marketing capabilities. Ryan’s depth and breadth of experience is exactly what we need as we focus on accelerating growth.”

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On The Market: Valerie Davis

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On The Market is a new series debut featuring Valerie Davis:

 
Let’s start with the most obvious question: why are you leaving Bulk Reef Supply?

I started with Bulk Reef Supply (BRS) in 2012 as a marketing coordinator, primarily for email marketing. Since then, I’ve had the opportunity to fill each seat on the marketing team which put me in the unique situation two years ago to accept the Director of Marketing role.

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Online Businesses Turn To Old-School Offline Marketing With Inkit

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Via Star Tribune

“News of Amazon​.com’s plans to publish a holiday toy catalog came as no surprise to entrepreneur Michael McCarthy [Inkit].

When Amazon’s toy catalog popped up in a conversation recently, he smiled, reached into a bag and produced an Amazon Restaurants direct-mail pitch sent to a friend in Minneapolis. He was confident that just seeing “Amazon” in the return address of a direct-mail piece would seem like news. He was right.”

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Growing Automotive SaaS Firm Dealer Teamwork Picks Alex Patty To Spearhead Marketing

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Via News Release

Dealer Teamwork is thrilled to announce the completion of a thorough search for a Director of Marketing. With great excitement, Dealer Teamwork welcomes, automotive professional, Alexandra Patty to the family.

CEO Sean Stapleton comments, “We have been looking to fill this position for a long time, and I’m proud to say we have found the perfect fit for our culture in Alexandra. From the moment we met, I was extremely impressed by her attitude, effort and ethics, and it is a great benefit to bring another director on board with dealership experience and a successful track record!”

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Marketing Automation Startup Buzz Frenzy Is Off To A Strong Start

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“We’re facing that illustrious hockey stick sort of growth,” says lifelong entrepreneur Dan Stocke.

After a year of testing his assumptions in the market, Stocke realized he was on to something and since partnered up with peer Duluthian Elissa Hansen to breath life into Buzz Frenzy.

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Horizontal Integration Was Early On The Trend Of Blending Marketing And Technology

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By Neal St. Anthony, Star Tribune

“Rachael Marret, a veteran Twin Cities marketer, witnessed up close the inauspicious launch of marketing-tech firm Horizontal Integration.

Marret, in 2003, was leading the Minneapolis office of what is now MRM McCann WorldGroup when she hired a consulting computer scientist named Sabin Ephrem to help build a marketing-technology platform for a project for client Microsoft. One of her young marketers, Chris Staley, was leading the project and worked with Ephrem to bring it to fruition in one of the first hybrid “MarTech” projects of its time. It worked pretty well.”

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Minnesota Marketing Tech Org MnSearch Names Jolina Pettice President

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Via News Release

“Minneapolis – September 19, 2017 – The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As President, Jolina will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community.”

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