Horizontal Integration Was Early On The Trend Of Blending Marketing And Technology

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By Neal St. Anthony, Star Tribune

“Rachael Marret, a veteran Twin Cities marketer, witnessed up close the inauspicious launch of marketing-tech firm Horizontal Integration.

Marret, in 2003, was leading the Minneapolis office of what is now MRM McCann WorldGroup when she hired a consulting computer scientist named Sabin Ephrem to help build a marketing-technology platform for a project for client Microsoft. One of her young marketers, Chris Staley, was leading the project and worked with Ephrem to bring it to fruition in one of the first hybrid “MarTech” projects of its time. It worked pretty well.”

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Minnesota Marketing Tech Org MnSearch Names Jolina Pettice President

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Via News Release

“Minneapolis – September 19, 2017 – The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As President, Jolina will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community.”

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Minneapolis Startup Inkit Offers A Way To Customize Direct Mail

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By Patrick Thomas, Star Tribune

“The oldest employee at the Minneapolis start-up Inkit is also its founder and chief executive, Michael McCarthy. The 25-year-old leads a tech and marketing company that, in contrast to the youth of its eight employees, concentrates on a way of reaching customers that has been around for more than a century — direct mail.”

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LeadPages Hires New CMO Dustin Robertson

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Dustin Robertson LeadpagesVia News Release

“MINNEAPOLIS, April 4, 2017 – Minneapolis-based Leadpages capped off another quarter of significant growth as the company entered its fifth year of operation. The company saw growth across all of its product lines—Leadpages, Drip, and Center—adding over 18,000 users in the quarter and achieving new revenue milestones.  The company also continued to expand its team: 26 new team members joined Leadpages in the first quarter of 2017, including the addition of Dustin Robertson in the newly created role of Chief Marketing Officer.”

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Best Buy’s E-commerce President and CMO Are Leaving

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Best BuyBy Kavita Kumar, Star Tribune

“Two top Best Buy executives are leaving the company as CEO Hubert Joly reshuffles his leadership team’s responsibilities. The two departing leaders are Mary Lou Kelley, Best Buy’s president of e-commerce, and Greg Revelle, the Richfield-based retailer’s chief marketing officer, said sources familiar with the matter. Both executives were hired by Joly in 2014.”

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Repeat Entrepreneur Mary Meehan Is Working On Her Next Big (Data) Thing

Mary Meehan

Mary Meehan, Cofounder and CEO, Metametrix.

“I’ve always had more ideas to work on,” says Mary Meehan, explaining her motivation to start another company.

“It’s like a gift and a curse…this entrepreneurship thing…but I just love solving problems.”

Though Meehan is not a formally trained social scientist, she’s spent over a quarter century thinking like one, and capitalizing on her experiments along the way.

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