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Twin Cities Startup Week Names Cornel Beard Creative Lead For 2022

MINNEAPOLIS, MN: As the planning for Twin Cities Startup Week 2022 (TCSW 2022) began, Minnesota’s largest startup festival knew it needed a bold designer to spearhead its creative output. As the fruition of that goal, TCSW is proud to announce Cornel Beard as Creative Lead for 2022.

“Our vision for TCSW 2022 is to extend the invitation more widely than ever before to Minnesota’s growing startup ecosystem,” BETA Executive Director Shelisa Demuth said. “Cornel’s depth of design experience, contribution to celebrated local brands and deep investment in the tech community made him the obvious choice to expand the festival’s reach.”

Beard is a multidisciplinary designer specialized in branding, a focus clearly reflected in his portfolio. He has created brand packages for Kickstarter campaigns, barbershops, outdoor design firms, and more, as well as a full brand concept for MRP’s Carbon Sound. Each design proves Beard’s sharp eye for detail, form, and brand communication – traits that have already been shown in the TCSW 2022 creative assets that have been shared.

Blending the now-classic design elements of TCSW – a gold and blue color palette and Minnesota-inspired logo – with a fresh and clean vision, Beard has already lent his design skill to TCSW social media and web assets and will continue to lead the creative output through the festival’s run. He has also worked to adapt TCSW 2022 Design Contest winner Cathylynne Ahlgren’s compass design into various assets and official festival apparel. 

“I joined TCSW as creative lead to assist in amplification of the 2022 festival and its resources for the startup community,” Beard said. “As an entrepreneur, I see an immense amount of value in the startup community in the Twin Cities and would love to contribute my skills and thoughts to the ecosystem in the most effective way possible… I was beyond honored to receive an opportunity to join the team and make some design magic.

Beard is the Co-founder of UnderRepresented, a design and culture studio leveraging design thinking and cultural relevance to create impactful experiences digitally and physically through creative work for clients and the community. He also served in the United States Army for six years, exiting as a Staff Sergeant in 2017, and currently teaches  as an Adjunct Professor for the School of Design at Dunwoody College of Technology.


About Twin Cities Startup Week: Twin Cities Startup Week (TCSW) is a weeklong, immersive festival featuring thought leaders from Minnesota and beyond. Through 200+ events covering all facets of business — from tech to arts and culture — the event connects innovators, corporate leaders, and the startup curious. TCSW is the place to explore Minnesota innovation, celebrate startups in our ecosystem, and be inspired to start your own endeavor. For more information, visit
Technology. Startups. Stories. Minnesota.